Workshop on “Sharpening Corporate & Retail Selling Skills for Break through Results”

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Start Date: April 4, 2014
End Date: April 4, 2014
Time: 9:00 am to 5:00 pm

Location: House # 55, Road # 6, Block # C, Banani, Dhaka -1213

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Sharpening Corporate & Retail Selling Skills for Break through Results


Objectives of the Workshop :

The objective of this workshop is to adopt a systematic process to achieve maximum sales potential, in order to convert the sales person’s job as their hobby, which will reward the customer, the company and themselves. Basically, it’s all about enjoying selling profitably!

Successful sales people are not born; effective sales professional must master techniques to achieve success. This training is essential for all successful salesmen who want to take it to the next level and get even better.

Selling, in the old days, was largely an act of personal heroism. The key to successful selling knew the products and the customers. But this approach has little to do with the way sales are made in today’s real world. Today’s customers buy benefits, not products; they demand solutions which don’t come in a box. They must be designed, fashioned to meet the customer’s specific needs.

Making such sales takes a lot more than personal charisma. Today’s selling is a step by step process, which starts from ‘Finding Potential Buyers’ but not ends only at ‘Successfully Selling the Product’ but ‘Proper Following up on a Sale’ and lot more.

This training offers a quick yet comprehensive guide to the techniques of effective selling, prospecting, getting on the customer’s wavelength, dealing with objections, negotiation, closing the sale, and more.

Renowned Sales trainer Mr. Razib Ahamed is a great coach. He is here to help you. In the training, he will show how the habits you have gained so far in your sales career- often precisely those habits which have brought you success- are now dealing your progress. His approach is practically, useful, helpful and fun. This training helps highly successful salesmen get better and better.


Training Outcomes :

In Sales career, every passing month is a beginning of another month with a huge commitment, higher targets, collections, stress and more… Sales teams are under extreme pressure. Do they utilize maximum potential and reward mutually?

The outcome of the training will such that the participants will be able to :


  1. Realize : The need for Professionalism in Sales Promotion
  2. Identify : The need to develop Knowledge, Skills, Disciplines & Leadership
  3. Focus : The importance of developing a Sales orientation
  4. Understand : The Modern Concept of Sales and Marketing
  5. Enlarge : A positive approach to Needs-based Sales Promotion
  6. Focus : On Background Knowledge & Disciplines in Professional Salesmanship
  7. Increase : Vital qualities & Disciplines of a Professional Salesman
  8. Understand : The 4K’s – Market, Trade & Product & develop Tailor-made selling strategies
  9. Plan : The total Selling operation more effectively for enhanced productivity
  10. Develop: A positive attitude of mind which results in a “Win – Win” situation.


Contents of Workshop

Defining Salesmanship

  • Who is a salesman & his requisite skills
  • 10.5 Habits to be a successful Salesman
  • Key Performance Indicators of a Salesman
  • Key responsibilities of a Salesman


Understanding Competitive Market

  • Analyzing the market
  • Identify the key challenges in Selling
  • Converting Information into Intelligence
  • Develop winning strategy
  • Constructive approaches in Selling for breakthrough results


360° Strategic Selling for Customer Retention

  • Steps to create loyal clients by exploring Customer’s Needs
  • Uncover new opportunities through relationships
  • Prospecting – the Heart of a sales call
  • Networking- Modern approaches in Selling
  • Gain mindshare for more market-share


Buying Process Model (AIDA)

  • Attention
  • Interest
  • Desire
  • Action

The Selling Sequence

  • Preparation
  • Approach
  • Presentation
  • Dealing with Objections
  • Closing
  • Post Call


Objection Handling & Negotiation

  • Positive aspects of objection handling
  • 6 sequential steps of handling an objection
  • Rules for Negotiation Concessions


Team Building Skills for Professional Excellence

  • What is a Team?
  • How does a team work?
  • 8 rules for better outcomes
  • A short-course on leadership


The power of phone

  • The power of the phone
  • Advantages of Tele-selling
  • Telephone call handling


Ways to Win Customer’s Heart

  • 6 ways to make your Customers like you
  • 7 Secrets of Success
  • Areas to be concentrated


All the topics will be covered through Real life illustration.



 Who would be benefited?

The goal of this training is to provide a practical outline of the stages of the sales cycle, along with tools and techniques to help you go through them. This daylong training program will be extremely benefited for all Sales & Marketing professionals.


Lecture on specified topic supported by Audio Visual & Power Point slide, Group Activities, Question and Answer Session, Kit & lecture sheet would be provided to each participant.

Trainer Profile


Razib Ahamed

Sales Management Consultant

Mr. Razib Ahamed, a renowned corporate coach, has more than 10 years experience of working in core Sales Management positions in different multinational organizations. He has worked in Northern, Southern and Central parts of Bangladesh.

He last worked with ROBI Axiata Bangladesh Ltd – one of the leading Telecommunication company, as a Competence Development Manager. Before this he worked there as a Sales Training Manager. He also served Banglalink as a Zonal Sales Manager. He was a Territory Sales Manager of Unilever (BD) Ltd. and Reckitt Benckiser (BD) Ltd. before.

He has conducted more than 250 trainings for various FMCG, Bank, Real Estate, Cement Industry, Financial Institute, Electronics company, IT equipment and Telco products selling company. He is not only a renowned Sales trainer but also a Customer Service and a motivational trainer.

Mr. Ahamed obtained MBA degree in 2002 and Post Graduate Diploma in Journalism in 2003. He participated in a number of trainings in Bangladesh as well as abroad. He has visited U.A.E., India, Malaysia, Singapore, Sri Lanka, Bhutan, Nepal, Egypt, Sweden, France, Norway, Thailand and USA.

He has 12 years experience as a Reporter in the leading national daily & weekly newspapers. He regularly write articles on ‘Sales & Marketing’ at `Kajer Khabor’ page of Prothom Alo.

He has also written many professional books on: Marketing & Sales Charisma, The Magic of Winning Life, 1111 Sales Techniques, When Profession is Sales (Sobar Upore Bikri Satto), etc. He is also a Research Writer (Liberation war & local history researcher of his home district Chuadanga) and a Life Member of Asiatic Society of Bangladesh, Bangla Academy & Bangladesh Historical Society.


Per Person Fees: 3,500Tk. Only

Registration Last Date 6th November, 2014 by 3.00PM

Please Call For Registration

Ms.Suraiya Mou, Md.Kamrul Hasan, Md.Nure Alom

(Training Division)


Institute Of Professional Development Programs (IPDP)

House # 55, (2nd Floor), Flat # B2, Road # 6, Block # C, Banani, Dhaka -1213



Organized by :  IPDP Training Organizer's Address : House # 55, Road # 6, Block # C, Banani, Dhaka -1213 Mobile : 01946752388, 01867397323 Email : Website :

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